Introduction: We’re at F*!king War

Photo credit: John Moeses Bauan on Unsplash

Hello! And thank you for checking out my blog. This is actually the first time I’ve ever written one of these. Long time reader, first time writer. #dadjokes

I decided to start writing this blog in order to provide product managers of all backgrounds and stripes a handbook. I’m hoping that you come back to this site when you’re having a tough time dealing with shit, are looking for some advice, or are just looking for a good laugh.

This is not intended to be an intense blog that has lots of high-minded charts and graphs and research in it about what product management is all about. Rather, it’s assumed that you’ve either heard of or come to the realization yourself that there is one essential truth about product management:

We’re at fucking war.

We’re at war with a world that tolerates bad business, bad design decisions, and bad engineering. We’re at war with human tendencies to follow paths of least resistance, have lower levels of empathy that building products requires, and to make assumptions about what’s right for the user. We’re at war with users that don’t and can’t (and may not want to) tell you everything that they are thinking. And, most of all, we’re at war with ourselves, pushing ourselves to be better leaders and fight our own biases to make the world a slightly better place.

It’s not an easy job. In fact, I believe it’s one of the most difficult jobs on the planet. It takes a certain kind of crazy person to be up to the task. If you’re checking this blog out, there might be hope for you yet.

My goal for us, dear reader, is to have fun but also ensure, at the end of this journey, the following things:

1. You know what this job is, what it isn’t, and if it’s the right job for you.
2. You know what’s expected in the different aspects of this job, of which there are many.
3. You have the tools you need to be successful at it, or at least be able to fire back at the enemy.

Capeesh? Capeesh. Let’s get started, shall we?

(And yes, I spelled capeesh right. baby!)